Deep changes in automotive communications

Deep changes in automotive communications

As far as I am concerned, I think that one of the areas where the development, progress and changes of the ITS system has been greatest in recent years is the improvement of the technical level of motor vehicle telecommunication service systems. Once it was an almost non-existent field, and now it has expanded to transportation Every aspect of the field of information technology, and almost all motor vehicles have installed navigation systems.

Some people will say that these car manufacturers have made a lot of money for installing navigation systems. In the 1990s, navigation systems entered the US and European markets. The cost was very high at the time. This cost has been reduced in the past decade However, the price has not changed. Those car companies, we know that in some cases, each time they sell a navigation system, they can earn a thousand euros, but unfortunately they also face certain risks. Among our first speakers, he also talked about it.

We see that PND has become a large market, so in China, this market is still expanding. In addition, I think the situation is similar in the United States, and the same is true in Europe. This threat is already a big threat for us, and this threat will eventually become larger and larger. With the continuous development of mobile phone navigation systems, I believe that our challenges will become increasingly severe.

What is the current situation? Automobile companies, especially those from German car manufacturers, who look around the world and want to find a suitable market. They like the system developed by Honda in Japan. I believe they will play a leading role in transforming TelemaTIcs. With the development of technology, they will study whether TelemaTIcs can intervene in their navigation system and PND system to explore more service functions.

They are promoting the development of this system in many parts of the world. They will further use the driver's phone, because the driver's phone is basically equipped for everyone as long as he buys a new car. They will also install these devices in the promotion of very high-end luxury automotive consumer products. This is also an extension of a new communication technology. And it can also be embedded in mobile phones that people carry every day.

Bluetooth is becoming more and more common now. I think there may be various challenges in this system in the future, but as the standards continue to be unified and converged, many problems may be further reduced. In Europe, they are vigorously promoting the emergency call service. I think there will be some changes in this field. Most car manufacturers, some car manufacturers I know in Europe and the United States are planning to start using the driver ’s phone. Call a number directly, especially when a traffic accident occurs.

For example, a Mercedes-Benz car can dial 112 directly on the driver's phone, and it will directly send a short message to the emergency processing center. They must use a very standardized technology on the mobile phone. We also know that whether Americans are doing 911 or 112, they can quickly get related services. In this case, they still need to be authorized to dial 911 or 112 directly.

And an important issue they still have to consider is that there is a compatibility issue. If you do n’t dial 911 or 112 in the car, there will be a responsibility problem, so as long as you change the software simply, you can automatically dial via Bluetooth 112, 911, this is a cost-effective method. They install Bluetooth in the car, and many lawyers believe that if they do not change this method in the next two or three years, they know that they will be prosecuted because of privacy issues.

How should we strengthen the navigation system? The communication ability is to strengthen their PND ability, allowing users to establish their destination, they can use any server, they can use Yahoo, they can use Google, etc., they can choose, and then send an email to the car to tell them that they want Where, there are some standard platforms, such as platforms like Outlook to send mail to cars, many cars have such a function, just like the function of the assistant of the little secretary. This can be achieved by a protocol converter, which can implement such location-based services.

When the navigation system is fully implemented, the car driver can get in the car, press a button, then download the stored destination, and then easily reach the destination. They can also download updates, which can be achieved wirelessly, which is very economical and the cost will not be very high, and they can also update where the car is now, where it is going, and some conditions on the road.

And we will also have traffic information, which is also part of the update. In some cases, they may not download this information. They can also press a button and then know where the latest situation is going, where they have gone, and so on.

In order to expand the loading of the navigation system, we must also take some measures. There have been some experiments to experiment with destination retrieval, as well as voice-controlled services. In the next two to three years, the navigation system will have this function, and the high-end PND can provide similar services. We also carried out some diagnostic services, that is, the communication device on the car. The car company may have the PND. Some sales difficulties, such a PND can have Bluetooth capabilities.

Another is to give car dealers an interface. In the United States, Europe, and Japan, they can use this interface to ensure safety. I think that 80% -90% of the safety alarms can be realized by detecting vehicles. In the future This will be launched in the market in two years. Nissan has announced this week that they will collect data from probe cars through their cars. This technology is relatively mature. Automobile companies are working hard to apply this technology to automobiles, which will be available after 2009.

As I said just now, call centers are very important. We have established many call centers in the United States, and have similar services in China, as well as in the United States and Europe. We know that all services should have a voice function, which allows drivers to get information, know what they want to do, can make a request, make a request through the interface, instead of doing this, but send the request by voice.

We are still working hard, using this hybrid approach with the car company, is to combine the sound system with human services, because there are many tasks must be served by real people, not all functions can be automated Voice service. For example, when someone drives to a hillside, they roll down the window, and then ask people around to speak loudly. This is a very noisy environment, and this situation must be changed.

Therefore, if we have a sound system, we can have related software. Our process is a relatively difficult process. Many people have made efforts in this regard, and we are the same. 75% of the local-based requests are relatively good, but some requests are still not very clear, so we must have the service of a real person, he can communicate with you within two seconds.

If the computer is not 100% sure of the result, it will not ask you what is going on, but a real person will come up with the final result. This reduces our cost and reduces the cost by 60%. Such a result is also relatively quick. These can be achieved through agents. We believe that micro call centers should also be established in some places, which can reduce costs and improve the quality of services, because in some places, people do not know the specific location, where is the place you want to go.

If such a miniature call center is established, this person is sure to know the geographical location of this small place, and he can provide a quick information service to the person making the request without saying that he does not know the destination himself What is the specific position. So we built this small call center with only three, four or five people in it, so that we can provide strong support for this location-based service.

In a large call center, we often encounter the problem of not knowing the geographic location, so when we receive a call, if it is a small call center, they can quickly assign a location, that is, the person who is answering the phone Knowing what you are talking about, and knowing the local situation, and he also knows the nearest restaurant, he can provide you with better service.

I sometimes call, and they take a long time to answer the phone, but they spend all their time processing information, which is more time-consuming. There are many car companies in Europe and the United States, and they all provide such measures to cancel the subscription service, because some services may be free for a year, after which they will start to charge, but it is also allowed to cancel the service after ordering the service For ordering, the cost can be reduced by terminating the service. By using the driver's phone, you can cancel the service at any time.

All I said is that we can provide customers with services that cost less than 50 euros. This computer-based service does not cost more than 50 euros. In addition, there are some car costs, but other than that In addition to the map data and some other content, there will be no other costs and other expenses. Services based on region and location will not exceed the cost of one euro per minute. We have a basic data request service, this will be included in the sales price of the vehicle, this amount is also the choice of the car manufacturer. If other requests are made, they will be paid through the driver's phone bill.

So I want to summarize that automotive communications are undergoing a profound transformation. Car manufacturers need to protect the benefits of navigation systems. We can provide more services than PND can provide. We must reduce costs as much as possible, and we can also use these smart tools. At the same time, combined with the service of real people, so that we can provide better voice recognition services, we can also provide many communication services through the driver's phone, including emergency calls, emergency calls can directly reach PSAP, through this, everyone can Seeing that automotive communications is a booming market.

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